THE TRANSITIVITY SYSTEM ANALYSIS ON BANGTAN SONYEONDAN’S (BTS) SPEECH TEXT

Tri Puji Lestari(1), Yunita Nugraheni(2), Budi Tri Santosa(3*),

(1) English Department, Universitas Muhammadiyah Semarang, Indonesia
(2) English Department, Universitas Muhammadiyah Semarang, Indonesia
(3) English Department, Universitas Muhammadiyah Semarang, Indonesia
(*) Corresponding Author


Abstract


The Love Myself Campaign, a collaborative project between BTS and UNICEF, is a campaign that voices the importance of loving yourself. As part of the campaign, BTS gave a speech at the 73rd UN General Assembly on September 28, 2018. The researcher used the speech text in this campaign as data in literature research, which was analyzed using a descriptive qualitative method. The study aims to discover how mental health awareness is conveyed through the transitivity system. Systemic Functional Linguistics by M.A.K. Halliday is used as a theory to analyze data, more precisely, the transitivity system in ideological meta functions. This meta function sees language as a symbol of human experience in the real world and the mind. Meanwhile, transitivity is a system that represents human experience as a process. The researcher found three dominators: the mental process (20) showed that the speaker tried to motivate the audience through his or her personal feelings and experiences; the first person "I" (42) showed that the speaker made himself the central subject of the speech. The non-circumstance clause (53) showed that the speech was global. Through these results, it can be concluded that the soft campaign method conveys the concept of mental health awareness in speech.  


Keywords


Bangtan sonyeondan’s; love myself campaign;mental health awareness; UNICEF; transitivity

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DOI: http://dx.doi.org/10.24127/pj.v13i2.8548

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