SOCIAL PRACTICES UNDERLYING A-MILD SAMPOERNA CIGARETTE’S ADVERTISEMENTS: “BUKAN MAIN” EDITION
(1) English Education, Post Graduate, Universitas Pendidikan Ganesha, , Indonesia
(2) English Education, Post Graduate, Universitas Pendidikan Ganesha, , Indonesia
(3) English Education, Post Graduate, Universitas Pendidikan Ganesha, , Indonesia
(*) Corresponding Author
Abstract
As one of the subjects of discourse analysis, advertising contains a wide variety of exciting topics that can be discussed. The advertisement for the cigarette, which emphasizes the impact on one’s emotions, also provides an opportunity for reflective thought. The purpose of this article was to explain the advertisement for A-Mild Sampoerna Cigarettes that appeared in the Bukan Main Edition concerning the social practices component. The research utilized Fairclough’s Critical Discourse Analysis framework, following the qualitative methodology. The primary and secondary data comprised five advertisements from the A-Mild Sampoerna advertisement Bukan Main Edition and relevant literature in the shape of articles and books. A cycle consisting of data collection, condensation, data triangulation, and conclusion drawing was created because of the deductive method of data collection and analysis used. The findings reveal some fascinating results regarding the impact of the company’s advertisements on society. The analysis results also showed that the theme of the advertisement chosen by the company picturized the social issues that occurred in daily life in Indonesia, which is covered through the arrangement of discursive phrases. Implications were drawn concerning enhancing analytical skills, raising social consciousness, forming critical thinking, and the occupation of references surrounding the investigated problem.
Keywords
Full Text:
PDFReferences
Achar, C., So, J., Agrawal, N., & Duhachek, A. (2016). What we feel and why we buy: The influence of emotions on consumer decision-making. Current Opinion in Psychology, 10(April 2018), 166–170. https://doi.org/10.1016/j.copsyc.2016.01.009
Alli, O., & Ademola, W. (2019). A linguistic (critical discourse) analysis of consumer products’ advertising in Nigeria. Advances in Language and Literary Studies, 10(2), 159. https://doi.org/10.7575/aiac.alls.v.10n.2p.159
Ananda, R., Fitriani, S. S., Samad, I. A., & Patak, A. A. (2019). Cigarette advertisements: A systemic functional grammar and multimodal analysis. Indonesian Journal of Applied Linguistics, 8(3), 616–626. https://doi.org/10.17509/ijal.v8i3.15261
Armelia, L. (2019). Critical discourse analysis on printed cigarrette advertisement. Syntax Literate ; Jurnal Ilmiah Indonesia, 4(9), 43. https://doi.org/10.36418/syntax-literate.v4i9.708
Asdah, A. N. (2020). Analisis wacana kritis iklan rokok djarum 76 [Critical discourse analysis of djarum 76 cigarette advertising]. Jurnal Pembelajaran Bahasa dan Sastra Indonesia, 1(1), 63–67.
Baig, M. (2013). Analyzing the advertising discourse- A journey from sight to mind. International Journal of Applied Linguistics and English Literature, 2(1), 126–135. https://doi.org/10.7575/ijalel.v.2n.1p.126
Domenico, C. (2009). "Emotions that influence purchase decisions and their electronic processing ". Annales Universitatis Apulensis Series Oeconomica, 2(11), 996–1008. https://doi.org/10.29302/oeconomica.2009.11.2.45
Dover, N. J. (2021). A critical discourse analysis of a vintage American airlines advertisement. Language Literacy: Journal of Linguistics, Literature, and Language Teaching, 5(1), 48–56. https://doi.org/10.30743/ll.v5i1.3235
Fairclough, N. (1985). Critical and descriptive goals in discourse analysis. Journal of Pragmatics 9: 739-763
Hussain, J., Shahzad, S. K., Sadaf, N., Irshad, S., & Iqtadar Ahmed, R. (2020). A critical discourse analysis of the advertisements of unilever Pakistan Limited. International Journal of Applied Linguistics and English Literature, 9(5), 74. https://doi.org/10.7575/aiac.ijalel.v.9n.5p.74
Kasmana, K., & Lukman, F. (2020). Ideology in cigarette brand on television advertising. International Conference on Business, Economic, Social Science, and Humanities, 391, 127–132. https://doi.org/10.2991/assehr.k.200108.028
Kaur, K., Arumugam, N., & Yunus, N. M. (2013). Beauty product advertisements: A critical discourse analysis. Asian Social Science, 9(3), 61–71. https://doi.org/10.5539/ass.v9n3p61
Lestari, E. M. I. (2020). A Critical discourse analysis of the advertisement of Japanese beauty products. Izumi, 9(1), 58–74. https://doi.org/10.14710/izumi.9.1.58-74
Liyana, C. I. (2018). a Discourse Analysis on Short Commercial Advertisement. SOURCE : Jurnal Ilmu Komunikasi, 2(3). https://doi.org/10.35308/source.v2i3.615
Martinez, J. L., & De Vera, P. V. (2019). Sociolinguistic competence of foreign national college students. Asian EFL Journal, 21(2), 291–336.
Miles, M.B., Huberman, A.M. and Saldana, J. (2014) Qualitative data analysis: A Methods Sourcebook. Sage, London.
Mo, W., Ageeva, J. V., & Mei, L. (2020). Discourse analysis in teaching professional communication. International Journal of Higher Education, 9(8), 29–33. https://doi.org/10.5430/ijhe.v9n8p29
Ni Putu Santhi Widiastuti. (2020). A critical discourse analysis of Mohamad Nasir’S Speech. BAHTERA: Jurnal Pendidikan Bahasa dan Sastra, 19.
O’Halloran, K. (2011). Critical discourse analysis. The Routledge Handbook of Applied Linguistics, January 2001, 445–459. https://doi.org/10.4324/9780203835654
Özer, H. Z., & Okan, Z. (2018). Discourse markers in EFL classrooms: A corpus-driven research. Journal of Language and Linguistic Studies, 14(1), 50–66.
Prista, E. K. (2015). The Interpretation of «Pria Punya Selera» SLogan Used in Gudang Garam Cigarette Advertisement: Critical Discourse Analysis.
Purwanto, S. (2014). Iklan Rokok a Mild Versi Bukan “Basa Basi”, Tema “Tanya Kenapa”: Analisis Pascastruktural [A Mild Cigarette Ad Version Not "Nonsense", Theme "Ask Why": Poststructural Analysis]. Jurnal Bahasa dan Ilmu Budaya, 4(2), 18–34.
Rampton, B., Cooke, M., & Holmes, S. (2018). Sociolinguistic citizenship. Journal of Social Science Education, 17(4), 68–83. https://doi.org/10.4119/UNIBI/jsse-v17-i3-1197
Roedarta, P., & Zainuddin, A. S. (2020). Semiotic meanings in cigarette advertisement texts. Linguistik Terapan, 16(3), 227–231. https://doi.org/10.24114/lt.v16i3.19733
Rohmah, F. N., & Suhardi, S. (2020). Critical discourse analysis on TV advertisements for beauty products. Indonesian Journal of EFL and Linguistics, 5(2), 453. https://doi.org/10.21462/ijefl.v5i2.316
Spears, N., & Singh, S. N. (2004). Measuring attitude toward the brand and purchase intentions. Journal of Current Issues and Research in Advertising, 26(2), 53–66. https://doi.org/10.1080/10641734.2004.10505164
Stone, C., Donnelly, P. J., Dale, M., Capello, S., Kelly, S., Godley, A., & D’Mello, S. K. (2019). Utterance-level modeling of indicators of engaging classroom discourse. The 12th International Conference on Educational Data Mining, Edm, 420–425.
Susanti, S. (2019). A critical discourse analysis on beauty product advertisements. Journal of Language Learning and Research (JOLLAR), 2(1), 41–57. https://doi.org/10.22236/jollar.v2i1.3493
Ulinnuha, R., Udasmoro, W., & Wijaya, Y. (2013). Critical discourse analysis: Theory and method in social and literary framework. Indonesian Journal of Applied Linguistics, 2(2), 262–274. https://doi.org/10.17509/ijal.v2i2.170
Wisker, Z. L., & Poulis, A. (2015). Emotional intelligence and sales performance. A myth or reality? International Journal of Business and Society, 16(2), 185–200. https://doi.org/10.33736/ijbs.563.2015
Wisudawati, A. F., & Setyani, N. I. (2018). Critical discourse analysis of global warming public service advertisement: implication for students. EduLite: Journal of English Education, Literature and Culture, 3(2), 149. https://doi.org/10.30659/e.3.2.149-160
DOI: http://dx.doi.org/10.24127/pj.v13i1.8757
Refbacks
- There are currently no refbacks.
Copyright (c) 2024 Authors
This work is licensed under a Creative Commons Attribution 4.0 International License.
Published by Universitas Muhammadiyah Metro
Scientific Publication Unit (UPI)
Gd. HI, Lt1 Kampus 1 Universitas Muhammadiyah Metro
Jl. Ki Hajar Dewantara 116 A
Kota Metro Lampung 34145 Indonesia
Email : help.upi@ummetro.ac.id
Phone : +62-725-42445
Fax : +62-725-42454
Mobile : +62-8570914-1060
Certificate of Accreditation (Volume 11 No 1, 2022-Volume 15 No 2, 2026
