ANALISIS BUSINESS LEVEL STRATEGY DAN DIVERSIFICATION PERUSAHAAN SAMSUNG

Abstract

The writing of the article "Analysis of Samsung Company's Business Level and
Diversification Strategy" aims to analyze the Business Level and diversification
strategy carried out by Samsung since its inception until now. The research method
used in analyzing this article is a qualitative method, where the data collection stage
is through direct observation at Samsung outlets and online in the form of social
media, internet sites and so on. After obtaining the necessary information and data,
the author describes descriptively the results of the analysis. The final result of the
analysis is that Samsung's business strategy has helped the company create a good
position in the technology industry and the company is able to offer high-quality
products at competitive prices. The diversification carried out by the Samsung
company involves expanding product and service offerings into new markets and
industries. In conclusion Samsung company carried out a clear and efficient
business level strategy. All the ideas and decisions made by the management team
are always planned for longer good and bad outcomes.
Keywords: Descriptive, Diversification, Samsung, Qualitative Method.