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Vol 13, No 2 (2025): Promosi PENGARUH PROMOSI PENJUALAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA CITRA OLEH-OLEH LAMPUNG Abstract  PDF
Devia Sonia Anisya, Tri Lestira Putri Warganegara
 
Vol 13, No 2 (2025): Promosi PENGARUH LAYANAN APLIKASI ALFAGIFT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA ALFAMART AIR PAOH BATURAJA Abstract  PDF
Sayu Mainingsih, Rofiqoh Rofiqoh, Dedi Siswanto, Nurhawa Nurhawa
 
Vol 13, No 1 (2025): Promosi Peran Brand Ambassador, Brand Image, dan Product Quality Terhadap KeputusanPembelian Produk Scarlett Whitening di Sidoarjo Abstract  PDF
Fitriani Fitriani, Dewi Komala Sari, Mochamad Rizal Yulianto
 
Vol 14, No 1 (2026): Promosi KEPUTUSAN PEMBELIAN DITINJAU DARI KUALITAS PRODUK, BRAND TRUST DAN PROMOSI PRODUK SKINTIFIC (Pada Generasi Z di Gemolong) Abstract
Agustin Tyas Pratama, Eny Kustiyah, Siti Maryam
 
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