Hubungan Fear Of Missing Out dengan Compulsive Buying pada Pengguna Instagram di Fakultas Komunikasi Universitas Bina Darma Palembang

Penulis

  • Siti Nuraisyah Universitas Bina Darma
  • Mulia Marita Lasutri Tama Universitas Bina Darma

DOI:

https://doi.org/10.24127/gdn.v13i2.7519

Kata Kunci:

FoMo, Compulsive Buying, Instagram, Students

Abstrak

Researchers intend to conduct research with the aim of knowing the relationship between fear of missing out (FoMO) on compulsive buying behavior. The objectives of this study are: To see the relationship between Fear of Missing Out (FoMO) and compulsive buying behavior among Instagram users at the Faculty of Communication at Bina Darma University Palembang, aged 18 to 25 years. The research approach used in this research is quantitative. Data collection in this study was conducted in a survey using a scale to describe trends, attitudes and opinions. The population taken by the researcher was Communication Faculty students who actively played Instagram at Bina Darma University Palembang. The overall sample is 149 respondents. Data analysis was carried out to test hypotheses to determine conclusions in order to achieve research objectives. Based on the results of the research and discussion that has been carried out, it can be concluded that there is a significant relationship between fear of missing out and compulsive buying of students at the Faculty of Communication, University of Bina Darma. The majority of Bina Darma University communication faculty students have a high sense of compulsive buying and fear of missing out.

Unduhan

Diterbitkan

2023-06-30

Terbitan

Vol 13 No 2 (2023)

Bagian

ARTICLES

Lisensi

Authors who publish with GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling agree to the following terms:

Creative Commons License
GUIDENA: Journal Of Guidance And Counseling, Psychology, And Education is licensed under a Creative Commons Attribution 4.0 International License.

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. GUIDENA offers all authors of journal articles allows their research openly available, free access and time restrictions.

All articles published Open Access will be immediately and permanently free for everyone to read and download. Under the CC-BY license, authors retain ownership of the copyright for their article, but authors grant others permission to use the content of publications in GUIDENA in whole or in part provided that the original work is properly cited. Users (redistributors) of GUIDENA are required to cite the original source, including the author's names, GUIDENA as the initial source of publication, year of publication, volume number and DOI (if available).