PELUANG PASAR GLOBAL PIZZA HUT

Yandi Suprapto(1*), Evelyn Evelyn(2), Jenny Yang(3), Narumi Yuki(4), Wenny Wenny(5),

(1) 
(2) 
(3) 
(4) 
(5) 
(*) Corresponding Author


Abstract


Frequent marketing activities are also classy marketing work done all over the
place. Global marketing opportunities exist for all entrepreneurs who can channel
their innovation and creativity into emerging markets. Pizza Hut is a restaurant
that was founded in 1958. This business first entered Indonesia in 1984, and it was
also the first pizza restaurant in Indonesia at the time. The author's goal in carrying
out this analysis is that pizza is an Italian dish that is very well known everywhere
with a very unique and varied taste image, which is of course very popular with
Indonesians. Based on the results of the analysis, there are six tasks in the global
market.


Keywords


Opportunity, Market, Pizza Hut

Full Text:

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DOI: http://dx.doi.org/10.24127/pro.v11i2.9104

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Universitas Muhammadiyah Metro
Jl. Ki Hajar Dewantara No. 116 Kota Metro, Kode Pos 34111, Lampung, Indonesia



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