PENGARUH PEMBAYARAN NON TUNAI (E-WALLET) TERHADAP PERILAKU KONSUMTIF MAHASISWA JURUSAN PENDIDIKAN ILMU SOSIAL FKIP UNIVERSITAS MULAWARMAN

Abstract

The purpose of this research is to find out: 1) the usage of e-wallet for students
majoring in PIPS and FKIP at Mulawarman University. 2) Consumptive behavior
of students majoring in PIPS/FKIP at Mulawarman University 3) the effect of ewallet on the consumption behavior of students majoring in PIPS FKIP at
Mulawarman University. This study uses a quantitative approach. The population
in this study is a Social Science Education student at Mulawarman University, Class
of 2018, with a sample of 65 respondents. Researchers gathered information by
distributing questionnaires with Likert scale measurements and conducting
interviews with Mulawarman University's 2018 Social Science Class.The results of
this study show that an e-wallet produces a regression coefficient of 3.808, meaning
that e-wallets have an effect on consumptive behavior. In conclusion, this study
reveals:1) The most widely used type of e-wallet is ShopeePay. 2)The level of
consumption among students is still reasonable because students consider the
benefits and uses of the product. 3) The use of e-wallets that influence consumptive
behaviour i.e. discount. 4) Some indicators have no effect on behavior because
students still see the benefits of these products. Besides that, not all products make
students consume directly excessive amounts of them.