KEPUASAN PELANGGAN MEMEDIASI SERVICESCAPE DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG

Fanya Adela(1*), Titiek Tjahja Andari(2), Tini Kartini(3),

(1) Universitas Djuanda
(2) Universitas Djuanda
(3) Universitas Djuanda
(*) Corresponding Author


Abstract


In the service industry, company developments force professionals to stay abreast of the latest developments to compete. Customer happiness is a method that can be applied to maintain company survival by encouraging repurchase intentions. This research uses customer satisfaction at The Bucketlist Indonesia to test how price perceptions and servicescape influence repurchase intentions. Using a purposive sampling approach combined with a non-probability sampling strategy, the research sample consisted of 100 respondents. In this research, the analysis techniques used are quantitative, descriptive, and verification. Data analysis with the IBM SPPS Version 25.00 application utilizes path analysis and Sobel Test analysis. In conclusion, customer satisfaction can mediate servicescape and price perceptions on repurchase intention.

Keywords


Customer Satisfaction, Repurchase Intention, Servicescape, Price Perception.

Full Text:

PDF


DOI: http://dx.doi.org/10.24127/jp.v12i2.10330

Refbacks

  • There are currently no refbacks.




Published by:

Universitas Muhammadiyah Metro
Jl. Ki Hajar Dewantara No. 116 Kota Metro, Kode Pos 34111, Lampung, Indonesia



Lisensi Creative Commons

Promosi: Jurnal Program Studi Pendidikan Ekonomi is licensed under a Lisensi Creative Commons Atribusi 4.0 Internasional. 

All articles published Open Access will be immediately and permanently free for everyone to read and download.

Promosi: Jurnal Program Studi Pendidikan Ekonomi indexed by:

    

 

Flag Counter:

Flag Counter
 
  
View My Stats